[ON THE VERGE]
Fashion as a voice for endangered species
![[ON THE VERGE] main visual](/media/collections/on-the-verge/editorial/on-the-verge-editorial-01-1280.webp)
01 / Concept
The collection addresses animals listed in the Red Book and species threatened with extinction. It uses fashion as a medium to draw attention to the disappearance of unique species and to the responsibility of contemporary society toward the natural world.
02 / Research
The starting point is the research into endangered animal species and the question of how socially relevant information can enter public consciousness through fashion.
03 / Visual Language
The collection translates the subject of endangered species into fashion imagery, making the theme visible through the language of clothing.
04 / Visual Archive
Selected documentation from the collection archive, including runway, editorial, publication, backstage and presentation material.
Conceptual Editorial
12 files![[ON THE VERGE] Conceptual Editorial 2](/media/collections/on-the-verge/editorial/on-the-verge-editorial-02-1280.webp)
![[ON THE VERGE] Conceptual Editorial 3](/media/collections/on-the-verge/editorial/on-the-verge-editorial-03-1280.webp)
![[ON THE VERGE] Conceptual Editorial 4](/media/collections/on-the-verge/editorial/on-the-verge-editorial-04-1280.webp)
![[ON THE VERGE] Conceptual Editorial 5](/media/collections/on-the-verge/editorial/on-the-verge-editorial-05-1280.webp)
![[ON THE VERGE] Conceptual Editorial 6](/media/collections/on-the-verge/editorial/on-the-verge-editorial-06-1280.webp)
![[ON THE VERGE] Conceptual Editorial 7](/media/collections/on-the-verge/editorial/on-the-verge-editorial-07-1280.webp)
![[ON THE VERGE] Conceptual Editorial 8](/media/collections/on-the-verge/editorial/on-the-verge-editorial-08-1280.webp)
![[ON THE VERGE] Conceptual Editorial 9](/media/collections/on-the-verge/editorial/on-the-verge-editorial-09-1280.webp)
![[ON THE VERGE] Conceptual Editorial 10](/media/collections/on-the-verge/editorial/on-the-verge-editorial-10-1280.webp)
![[ON THE VERGE] Conceptual Editorial 11](/media/collections/on-the-verge/editorial/on-the-verge-editorial-11-1280.webp)
![[ON THE VERGE] Conceptual Editorial 12](/media/collections/on-the-verge/editorial/on-the-verge-editorial-12-1280.webp)
Runway
7 files![[ON THE VERGE] Runway 1](/media/collections/on-the-verge/runway/on-the-verge-runway-01-1280.webp)
![[ON THE VERGE] Runway 2](/media/collections/on-the-verge/runway/on-the-verge-runway-02-1280.webp)
![[ON THE VERGE] Runway 3](/media/collections/on-the-verge/runway/on-the-verge-runway-03-1280.webp)
![[ON THE VERGE] Runway 4](/media/collections/on-the-verge/runway/on-the-verge-runway-04-1280.webp)
![[ON THE VERGE] Runway 5](/media/collections/on-the-verge/runway/on-the-verge-runway-05-1280.webp)
![[ON THE VERGE] Runway 6](/media/collections/on-the-verge/runway/on-the-verge-runway-06-1280.webp)
![[ON THE VERGE] Runway 7](/media/collections/on-the-verge/runway/on-the-verge-runway-07-1280.webp)
Backstage
4 files05 / Details & Materials
Material and garment construction serve the conceptual communication of the collection.
06 / Presentation
The collection was developed within the framework of the international young designers competition New Fashion Zone in Kyiv, Ukraine, in 2019.
07 / Credits
- Designer
- Gala Vasenina
- Brand
- GORA GALA
- Competition
- New Fashion Zone
- Award
- Grand Prix
- Year
- 2019
- Location
- Kyiv, Ukraine
- Participants
- 689